News > From A to Z in the Wet Pet Food production
Selo wet pet food lines series

More than 75 years!

Actually, the roots of all our knowledge lie in a unique history of more than 75 years in the meat processing industry. As an early innovator, Selo participated in the developing pet wet food processing industry. The growth to the company we are today was accompanied by the growth of our customers in the pet food processing industry. With the demands of the developing industry, we needed to stay at the forefront of solving problems and exploring new opportunities. So that's what we did when we were asked to come up with a solution for continuous production that would provide a huge increase in output in the production process, all while maintaining consistent quality.

Wet pet food dog - cat

Collaboration and interaction

With more than 150 state-of-the-art pet food production lines in all parts of the world, you'd think Selo was a technology company. Of course we deliver robust technology, but to do so successfully, collaboration and interfacing are our true core competencies. This means that for large-scale pet food manufacturers, we build and deliver exactly as required, while for others, we provide tailored advice and help in finding the best solution in their specific situation. This can be advice in plant layout, recipes or interfaces with other brands' equipment. The main focus is to come up with a solution that fits together seamlessly. We work with various suppliers at the customer's site to do this.

Cat food small

Full capabilities for efficient production

Another growing part of our business is providing A-to-Z support to manufacturers who want a quick start in producing wet pet food. "These are great projects where we can use our knowledge to the fullest. We are currently working on complete production sites in different locations worldwide, from consulting on recipe, product, production capacity to packaging and warehousing. We even provide layout and engineering to generate specifications for tenders and offers. In these projects, we operate as an experienced consultant, with one clear goal: Cost-efficient production first," says Jeroen Boensma, Sales Manager at Selo.

Keep innovating!

The one thing that hasn't changed over time at Selo is innovation. How to optimize your production with the latest technology and changing priorities inevitably leads to innovation. The end goal is a pet food production line where every component seamlessly integrates into a constant flow in the most efficient and cost-effective manner. One of our new innovations coming to market soon is a technology that offers significant energy savings while increasing production. We will be introducing this new technology in the coming months, so keep an eye on us for our next update!


Jeroen Boensma

Jeroen Boensma | Sales manager pet food | +31 541 582 000